Required Reading #1

This blog post is a big shout out to AIGA for their article, "Why Design is Not Problem Solving + Design Thinking Isn’t Always the Answer".

My takeaway: when problem solving, take a moment to step back form the client's problems to think about the bigger picture.

"Problems by their nature are born out of existing systems, so by layering a bespoke solution onto problems we may inadvertently reinforce those systems, whether we believe in their effectiveness or not."

I have a feeling this article is like a good book: you'll get something new out of it each time you read it.