Graduating from the University of St. Thomas, I was lucky to get my degree though the Communications and Journalism department. Although that meant traveling to St. Kate's for graphic design courses, I also got the opportunity to practice and refine journalistic writing.
You can take a company's pre-written content and integrate words with design beautifully. Perception of brand quality is improved with a design your audience finds captivating. What really makes a piece marketable, however, is engaging design combined with engaging content.
So that, my readers, is my very short plea for quality content. I'd love to help, but if a professional graphic designer or writer isn't feasible at the moment, take my advice:
- Check for parallel structure and spelling errors. Making these mishaps is arguably the easiest way content becomes distracting instead of informative. Don't depend solely on spell check; have a friend or co-worker read and edit your work.
- Create consistency. For example, when writing brochures I commonly write in the order of subhead, main idea and details. This helps the reader scan for relative information quickly.
- Edit for conciseness. Put all your content on the table then cut out, reword and rework until you have concise content. Write like you're a Twitter pro.
With a thoughtful script and professional design, your company will be primed for successful marketing endeavors.