Refine brand architecture

Marketing Architects
Brand management

When I began working at Marketing Architects, we had a “house of brands” architecture. While this architecture type can infuse creativity, it can leave teams taxed for resources. And when the architecture doesn’t align with business structure, it can leave prospects confused.

Shifting to a “branded house” structure helped clarify our offering and improve team resources.

RESULTS:

Drastic recovery of internal design resources. Anecdotal improvement of product memory.