Audience research
Understand the goals, emotions, behaviors and social dimension of recruiters to inform a human-centered product build.
Marketing Architects innovation arm
Audience research
I was part of a flex team in the Innovation branch tasked with building a new hiring application. I convinced the C-Suite to invest in user research to align our build with user requirements. To support this initiative, I earned a certificate in User Experience from eCornell.
I wrote the interview script, recruited for and conducted interviews, created session summaries, card sorted the results, and compiled them into this findings booklet.
Research led to pausing the build and ultimately cancelling the project, saving time and capital.
The findings:
