Annika Product Launch Campaign
Goal: Increase awareness of our new product, position the product as futuristic technology, and engage qualified leads in an agile timeline.
Result: Spiked web traffic, hundreds of webinar attendees, engaged qualified leads.
Marketing Architects
Art Direction, Design
2023
To support the product positioning of futuristic technology, we shifted to a dark mode and incorporated glowing lines. To maintain connection to the parent brand, we pulled several design principles, including elements wrapping around consumers, and the grid as a background element.
WEBINAR SLIDE DECK:
ORGANIC SOCIAL:
LANDING PAGE:
I enjoy looking for opportunities to speed up a process. Photo editing was time-consuming, so I created Photoshop actions to automate the repetitive steps.
PHOTOSHOP ACTIONS:
Art Direction: Beth Kuchera
Design: Beth Kuchera, Jenny Bruemmer
Product logo design: Jenny Bruemmer
Dev: Sophia Klaphake
Copywriting: Elena Hengel, Aiyanna Klaphake