I help brands make meaningful connections using strategic, data-driven design.
I’m a versatile designer with a passion for understanding audiences, brand consistency and creative strategy. I bring high value to the early, unclear phases of a project. I enjoy finding and improving creative outliers, as well as optimizing campaigns using effectiveness insights. I thrive off enthusiastic energy and seek to build trusting, happy teams.
Specialties: Art Direction, Graphic Design, UX/UI, Project Management, Team Management
Top 10 books that influenced my work style:
Getting Things Done by David Allen
Influence by Robert Cialdini
How Brands Grow by Byron Sharp, Jenni Romaniuk
The Challenger Sale by Matthew Dixon, Brent Adamson
The Ideal Team Player by Patrick Lencioni
The Five Dysfunctions of a Team by Patrick Lencioni
Thinking, Fast and Slow by Daniel Kahneman
Hey Whipple, Squeeze This by Luke Sullivan
Difficult Conversations by Douglas Stone, Bruce Patton, Sheila Heen
Obviously Awesome by April Dunford
Fun fact: I’m a travel enthusiast. I’ve lived in or travelled to 13 cities since 2021 (and counting)! I pack my car solid, rent the big furniture and live in short-term leases or airbnb units. My standup desk, monitor and snake desk lamp are must-haves.