I help brands make meaningful connections using strategic, data-driven design.

I’m a versatile designer with a passion for understanding audiences, brand consistency and creative strategy. I bring high value to the early, unclear phases of a project. I enjoy finding and improving creative outliers, as well as optimizing campaigns using effectiveness insights. I thrive off enthusiastic energy and seek to build trusting, happy teams.

Specialties: Art Direction, Graphic Design, UX/UI, Project Management, Team Management

Top 10 books that influenced my work style:

  1. Getting Things Done by David Allen

  2. Influence by Robert Cialdini

  3. How Brands Grow by Byron Sharp, Jenni Romaniuk

  4. The Challenger Sale by Matthew Dixon, Brent Adamson

  5. The Ideal Team Player by Patrick Lencioni

  6. The Five Dysfunctions of a Team by Patrick Lencioni

  7. Thinking, Fast and Slow by Daniel Kahneman

  8. Hey Whipple, Squeeze This by Luke Sullivan

  9. Difficult Conversations by Douglas Stone, Bruce Patton, Sheila Heen

  10. Obviously Awesome by April Dunford

 

Fun fact: I’m a travel enthusiast. I’ve lived in or travelled to 13 cities since 2021 (and counting)! I pack my car solid, rent the big furniture and live in short-term leases or airbnb units. My standup desk, monitor and snake desk lamp are must-haves.