Design manager supporting the marketing (80%), conversion and innovation (20%) teams at a fast-paced agency with the heart of a startup. Works with a passion for user-centric brand and campaign strategy.
• Helps spark genuine consumer connections with thoughtful, user-centric research and design.
• Designs digital and print creative that's rooted in strategy and can scale across mediums.
• Brings ideas to life by leading, concepting and executing design projects and multi-channel campaigns.
• Works iteratively and collaboratively, communicating with designers, copywriters, marketers, sales, leadership and members of the C-Suite.
• Clearly and energetically articulates creative rational to internal stakeholders.
• Uses performance data to strategically refresh creative execution.
• Delegates projects by engaging with coworkers' workloads, passions and experience.
• Project plans complex goals using the Getting Things Done framework.
• Cultivates cohesive brand experiences by building and maintaining guidelines and templates.
• Builds systems to improve efficiency, communication and quality.
• Autonomously manages projects and deadlines.
• Indulges curiosity by engaging with industry trends.
• Coworkers describe me as having a refined style and being exceptional at receiving feedback.
• Supports conversion team with UX/UI design, heuristic evaluations and user testing analysis.
• Supports innovation team with HCD and qualitative, moderated user research and analysis.
• Adobe Suite, Figma, Cinema 4D, RunwayML, ChatGPT, DALL-E, Firefly
KEY ACCOMPLISHMENTS:
Contributed to winning several multi-million dollar accounts as lead pitch deck designer.
Researched and built a brainstorm system for remote working to reduce biases, promote collaboration and equalize contributors.
Proposed and led qualitative user research for new technology. Wrote interview script, moderated interviews, and analyzed the data. Ultimately led to the cancellation of the project, saving capital.
Design manager supporting a high-achieving, fast-paced marketing team.
• Leads OKRs, connecting cross-departmental talent and presenting ideas to the board.
• Brings ideas to life by collaborating on creative briefs, building timelines, coordinating roles and encouraging ambitions.
• Presents rationale energetically, using storytelling and emotion.
• Stays up-to-date with creative effectiveness research, translating it to weekly actionable recommendations.
• Builds systems to improve efficiency, communication and quality.
• Manages one designer, and regularly collaborates with marketers, sales and senior leadership.
• Sparks genuine consumer connections with thoughtful, consumer-centric research and design.
• Cultivates cohesive brand experiences by building and maintaining guidelines and templates.
• Coworkers describe me as having a refined style and being exceptional at receiving feedback.
• Project plans complex goals using the GTD or APF framework.
• Calmly outputs high levels of work during overflow periods.
• Supports conversion team with UX/UI design, heuristic evaluations and user testing analysis.
• Supports innovation team with HCD and qualitative, moderated user research and analysis.
KEY ACCOMPLISHMENTS:
Contributed to winning multi-million dollar accounts as lead pitch deck designer.
Helped marketing team embrace fast-paced culture by researching, implementing and championing an agile project framework.
Assisted in rollout of AI imagery guidelines and training.
Researched and implemented campaign post-mortems, ultimately reducing time spent on campaigns, increasing team affect and improving marketing metrics.
Researched and built a brainstorm system for remote working to reduce biases, promote collaboration and equalize contributors.
Proposed and led qualitative user research for new technology. Wrote interview script, moderated interviews, and analyzed the data. Ultimately led to the cancellation of the project, saving capital.