Recruiter user research
Understand the goals, behaviors, emotions, social connections and needs of recruiters.
Marketing Architects (Innovation)
User Research
I was part of a flex team in the Innovation branch tasked with building a new hiring application. I convinced the C-Suite to invest in user research to align our build with user requirements. To support this initiative, I earned a certificate in User Experience from eCornell.
I wrote the interview script, recruited for and conducted interviews, created session summaries, card sorted the results, and compiled them into this findings booklet.
Research led to pausing the build and ultimately cancelling the project, saving time and capital.
THE FINDINGS
User research: Beth Kuchera
Research assistant: Aiyanna Klaphake