Reach, Revenue and ROI campaign

Whitepaper page

  • 2,163 page views by the end of Sept

  • top web page for first 5 weeks after publication

  • 2nd highest ranking page through all Aug-Sept

Webinar

  • 445 registrants

  • 200 live attendees (45% attendance - this is high according to WARC)

  • drove largest web traffic spike to OHC report

Eblasts got a web spike

LinkedIn ad got .41%CTR (which is high)

Overall

  • Intro call w/Angi (Angie’s List)

Annika campaign

Whitepaper

  • 818 views in 7 days

  • 1,449 views in October

  • 2nd highest page on the site (after streaming page & above home page) for the first week

  • #2: 1,293 streaming wp page views

Landing page

  • Since going live with the page, it's been the top page on our site by far

  • #1: 4,070 streaming page views

  • Top page in all of October, had 4,539 views

Overall

  • Lennar signed

  • Sun Country pitch