Hook-style social ads
Spark social engagement and sales conversations with a free offer, tested through performance-style hooks.
Marketing Architects
Copywriting, design, video
To turn social scrollers into sales conversations, we built a “Demand Gap Calculator” and tested a free offer. I pitched a performance-style hook structure, co-wrote the copy with AI, then produced an ad set built to test several hooks. I took an agile and scrappy approach, filming myself delivering the message, and collaborating with AI to create video visuals.
Delivered above-benchmark engagement and the second most efficient CPMs in its category.
The creative: